• 18 Apr 2018

On April 13th 2018 took place the opening of the first Digital Art Center in Paris: the Atelier des Lumières. For its inaugural exhibition, painter Gustav Klimt took over the 16,000 square-foot surface of the former foundry located between Bastille and Nation. Equipped with digital materials from head to toe, the Atelier des Lumières, managed by Culturespaces, will project on its walls the Artworks of the Old Master in an immersive installation to be experienced from April 13th to November 11th 2018.

Adele Bloch-Bauer's portrait in 1907 by Gustav Klimt

Adele Bloch-Bauer’s portrait, 1907 © Gustav Klimt

The will to put Digital Art in the spotlight

The Atelier des Lumières project’s origins are to be found in the south of France. Indeed, Culturespaces has been managing the Carrirères de Lumières since 2012 located in the Baux-de-Provence. Its digital exhibitions already attracted over 600 000 visitors. Consequently to its great success, Culturespaces wanted to extend the experience in Paris. Moreover, it aims at opening the Art world by giving a special attention to Digital Art. “The role of an Art center is to open, and that is the reason why digital Art must take part in the 21st century exhibitions. Put at the service of creation, it is a formidable way of broadcasting, enhancing emotions and moving the widest audience possible” said Culturespaces President Bruno Monnier. Digital Art is the new spring trend in Paris. Art-Trope attended the opening of the exhibition Artists and Robots at the Grand Palais.

Carrières des Lumières in 2017

Carrières des Lumières, 2017 © Joseolgon

The Gustav Klimt experience

For its first exhibition, the Atelier des Lumières proposes an immersive curation and invites the audience to literally dive in the Viennese Art scene in which Gustav Klimt was a star. The 140 laser projectors flood the former foundry with the painter’s golden colors. As a result, the exhibition opens with the architectural aspects that are typical of Vienna at the end of the 19th century. It was also the time of the Viennese Secession an artistic movement that made itself kown for Austria’s will to breathe a new life into Art. Even though Gustav Klimt was not everybody’s cup of tea at the time, he did open the path for modern painting. The virtually presented Artworks in the exhibition come back on the painter’s main themes: landscapes, portraits and work on gold. Some of his contemporaries are also present like Egon Schiele and Friedensreich Hundertwasser. The curation of the exhibition was entrusted to Beatrice Avanzi, Director of the cultural programming of the Culturespaces’ exhibitions in 2017 and also in charge of the Musée Jacquemart-André, the Musée Maillol and the Hôtel de Caumont – Centre d’Art.

Avenue in the park of Schloss Kammer in 1912 by Gustav Klimt

Avenue in the park of Schloss Kammer, 1912 © Gustav Klimt

“The passive observation of works of Art is no longer relevant” Bruno Monnier

In his recent statement, Culturespaces President Bruno Monnier said immersive and sensory exhibitions were to be the future of Art in museums. It is an opinion that is already shared by several personalities in Culture internationally. The recent appointment of Max Hollein as the new Director of the New York Metropolitan Museum of Art confirms it. As Art-Trope explained it in its dedicated article, this former Frankfurt Städel Museum Director has already used digital tools as a comprehensive material to foster museum development. The idea is to open the access to Art by inviting the audience to share an augmented sensory experience. Digital instruments enabled several institutions to propose alternative ways of visiting its collections to the audience. It is the case for the Vatican’s museums through its first female Director Barbara Jatta. Art-Trope highlighted it in its assessment article following her first year in power.

Read our article about Max Hollein, new Director of the Metropolitan Museum of Art in New York here.

Sources: Artnet and the Atelier des Lumières