Managing their social media, looking for exhibition spaces, controlling their image, building their Art collectors networks: Artists are like Swiss Army knives. Facing the Fine Arts market which has not yet known a major technological revolution despite the online Art selling development, Artists transform into entrepreneurs.
Fighting against Artists’ isolation
Since the domination of the Internet and e-commerce, the Fine Arts market has experienced the multiplication of online Art selling platforms and other virtual galleries. Concurrently, the leaders of the main international institutions such as the new Director of the Metropolitan Museum of Art in New York Max Hollein made digital their priority. However, according to Hiscox Arts 2017 report, only 28% of the galleries offer the possibility to buy Artworks online. It is the consequence of the fact that 51% of buyers remain reluctant to purchase an Artwork online without physically seeing it first. As a result, online Art selling remains limited to the main auction houses such as Christie’s and Sotheby’s for renowned Artists. The rest of the Artists are socially and economically isolated with very few existing supporting initiatives. Art-Trope is a response to this social crisis by proposing quality services dedicated to the Artists’ needs in order to help them mastering and developing their career on the long-term.
Becoming an Artist entrepreneur
“The day I found myself alone in my studio waiting for an appointment who never showed up, I sworn to myself it would be the last time I would ask anything to anybody” said Artist Myriam Mechita to the newspaper Le Monde. As explained in Art-Trope presentation video, Artists have to convert into a Swiss Army knife. Indeed, they have to manage their social media, build and develop their network to draw the Fine Arts market’s players and exhibition spaces attention while keeping on creating. It is now necessary for an Artist to become an entrepreneur and to be supported in this transition. Artist Fabrice Hyber became an entrepreneur as soon as the 80s. He told Le Monde: “the first train of Artists financed by the government has already passed by. I then created in 1994 a company called UR in order to transform collectors, mainly CEOs, to become Art producers.”
Providing services dedicated to the Artists’ needs
According to Artist Bruno Peinado who confided himself in Le Monde, Artists need to “escape from this machine that fosters what is new and crushes Artist.” Indeed, emerging Artists and galleries are more and more confronted to difficulties even though Art auctions generate millions of dollars of income. After the selling of the most expensive painting in the world, Christie’s sold all its lots from its last auction dedicated to the collection of couple Peggy and David Rockfeller. In a dedicated article, Art-Trope talked about the extraordinary story of the unique collection.
Wendy Cromwell, Art Advisor in New York, recently denounced the domination of the higher end of the Fine Arts market which dictate the definition of Art. Art-Trope is the New Generation of Artists Agency that offers worldwide Artists to access the quality services they need. As a result, the idea is to give each Artist his/her chance to keep on creating. Our motto: Let Artists Create!
Read our article about “In Tune with the world”, the new exhibition of the Louis Vuitton Foundation here.
Sources: Le Monde and Hiscox