• 20 Oct 2017

The month of October in Paris is characterized by an artistic and intellectual bubbling, with Fiac, gathering the cream of gallery owners around the world. In this light, Art-Trope was able to discover the ephemeral collection “All we need“, during the 5th edition of Private Choice, from October 16th to 22th, 2017, taking place in a sumptuous apartment in the 8th arrondissement of Paris, whose address is kept secret for even more privacy.


Lamarche-Ovize, Valentin Loellmann, Vincent Loiret & Mark Geffriaud © Julien Lafaye

Private Choice: a new frame for art

The cozy atmosphere of this Haussmannian apartment, a veritable setting for any type of beauty, creates a real proximity with the exhibited works by approaching them in a setting different than a fair or an auction. The scenography emphasizes the place as much as the objects of art that are exposed there.

What Nadia Candet, founder of Private Choice, proposes is a new experience and approach to art, not just pictorial art. We immerse ourselves in a contemporary artistic atmosphere, mixing old and new, visual arts, sculpture, gastronomy, and olfactory compositions.

Diptyque candles with green and woody scents are scattered throughout the apartment. Their woody and green smells recall the wooden objects, the Hungarian parquet, and the ubiquitous plants of this small Parisian jungle.

At the crossroads of artists


Vincent Loiret, Guillaume Delvigne, V8 Designers & Luis Felipe Ortega © Julien Lafaye

Among the architectural work that the apartment represents, there are a large number of artists. Jérôme Borel, Dan Yeffet, Alexandre and Florentine Lamarche-Ovize, Valentin Loellmann and Vincent Loiret rub shoulders with the works of Jeff Koons and the eccentric Orlan, among others. These young talents of contemporary art are exhibited in the same way as well-established artists.

The flagship work, second to Art-Trope, was the Lamarche-Ovize couple’s one, diverting techniques – including ceramics – to create a contemporary and dreamlike jungle.

The plurality and diversity of the exhibited works have delighted us from paintings and Swarovski’s more sparkling decorative objects to the more minimalist jewelry by François Morellet. Private Choice definitely blends styles and times.

Visit by invitation after registration on the website: www.privatechoice.fr
Read our article about the 3 exhibitions to see in Paris, New York and London.