In order to face the several challenges of the international Fine Arts market, galleries and organizations find ingenuous ways.
The new models of galleries and Art organizations
At the beginning of summer 2018, on the occasion of the famous Contemporary Art Fair Art Basel, its Global Director Marc Spiegler presented his analysis of the difficulties currently experienced by Art galleries. Art-Trope dedicated an article to it. According to Marc Spiegler, the traditional model of the galleries is changing significantly. Indeed, he said “Artists, especially successful artists, will work with many galleries in the course of their careers, not only sequentially but also simultaneously”. Concurrently, galleries have increasing expenses with the multiplication of the Art Fairs they need to attend as well as the Biennials inviting their Artists without necessarily paying for the exhibition fees. The Financial Times points out that in 2018, the number of gallery openings has, as a matter of fact, outnumbered the gallery closures. However, the total number of openings is declining according to the 2018 Art Basel report. It is also the case for Artists organizations which, on their hand, have to face more and more expenses, including in terms of communication to support their Artists and exhibitions.
The multiplication of alternative systems for galleries and Artists organizations
On the galleries’ hand, alternative means of action start to emerge. It is the case of the idea of sharing a space based on the co-working model. Even though it is not new per say, such a system has been more and more embraced. That is what 20th century designers specialist Patrick Seguin did with his gallery space he has been directing for 30 years in Paris. Since 2002, he has been organizing co-operative exhibitions in his space. Therefore, it is a shared space for galleries. Regarding the Artists organizations, the 59 rue de Rivoli in Paris has also chosen a new model. As a former squat bought by the City of Paris in 2009, this 6 floors building is rented for a reasonable price to the 59, rue de Rivoli organization. It puts together close to 30 Artists studios with a gallery at the ground floor. Its unique location attracts 70 000 visitors a year.
Accelerate worldwide Artists career with a new model
Given the current difficulties, galleries and Artists organizations need a facilitator so that they can save some time and money. Art-Trope accelerates worldwide Artists’ career by offering them quality and low fees services adapted to the Artists’ needs. Thanks to the long-term support provided to the Artists, Art-Trope favors the expansion of their outreach by professionalizing them and exhibiting them in the Art capital cities. It enables Collectors and galleries to benefit from an additional support and therefore minimizing the risk of their Artists’ devaluation. Also, for Artists organizations, Art-Trope offers the possibility of getting a complementary support on different topics which final goal is to save time and financial ressources. As a result, Art-Trope is the unique facilitator of the international Fine Arts market.
Read our article about the Fine Arts market’s new trends here.